 Using Keywords
Think about the keywords and phrases your target audience would
use to find your website. For example the keywords for a church website might include the following:-
church, Christian organisation, prayer groups, sermons, missions, charity, Bible study
- Keywords should be in the text of your pages and in the head
of your document. If they are included too many times the
search engines will think you are trying to artificially boost
your ranking (known as "spamming")
- Include one or two of the most popular keywords such as ‘free’ but
make sure they are relevant to your content.
- The first 25-50 words
of your site will be used as a description when listed by a
search engine - use lots of keywords.
- Increase the number of keywords on your page by putting them in your
image ALT tags and file names.
-
Include misspelled keywords – everyone makes spelling mistakes.
- Don’t
use words like ‘in’, ‘a’, ‘to’, ‘the’, ‘was’,
in your keyword phrases – they will just be ignored by
the search engine.
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