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Content Is King

Christian Content

What might Christians be looking for when they visit your site?

Christians new to, or visiting, your town will probably be looking for the same information as the Non-Christian information but existing members of your organisation will want much more:

  • What mission opportunities are there?
  • When is the next prayer meeting?
  • Who is speaking next Sunday?
  • Can I find read or listen to sermons online?
  • Can I contact fellow members through the site?
  • When is it my turn in Sunday school?

Your site could have the following:

  • details of your most recent projects and achievements plus any upcoming programs
  • days and times of meetings other than basic Sunday services
  • online sermons
  • chat rooms, newsgroups
  • games for kids
  • features on current issues (health, sport, politics) from a Christian point of view
  • music to download

Any information must be frequently updated to give your members a reason to keep coming back. If one of your ‘future events’ happened last week – your members will be unlikely to visit again.

Web Content Resources

How to Write for the web by John Morkes and Jakob Nielsen

“Content is King” – Bill Gates, 1996. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

20 Quality Content Writing Tips For Web Pages

What Makes a Good Website

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