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1 Peter 3:18 - For Christ died for sins once for all, the righteous for the unrighteous, to bring you to God. He was put to death in the body but made alive by the Spirit,
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Content Is King

Non-Christian Content

The most important thing is to make people feel welcome. Never use Christian-jargon - it will scare off people who are not yet Christians. Write in a style that suits everyone - don’t preach at your visitors

What might non-Christians be looking for when they visit your site?

Try to encourage your visitors to find out the answers to these questions.

  • What exactly is a Christian? Outline your beliefs in non-preachy, everyday language
  • What are the days and times of your meetings?
  • How do I get to your church or organisation?
  • Is there a map of, or directions to, the church?
  • Will I feel like an outsider if I visit you?
  • What facilities are there? (e.g. creche, refreshments)
  • Provide testimonies from your existing members – show what your church has done for them
  • Tell visitors what makes your church different
  • Show a few pictures of your church and its members – give potential visitors a ‘feel’ for the place
  • Pprovide contact details including your address, telephone number and email address

Web Content Resources

How to Write for the web by John Morkes and Jakob Nielsen

“Content is King” – Bill Gates, 1996. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

20 Quality Content Writing Tips For Web Pages

What Makes a Good Website

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