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1 Corinthians 12:13 - For we were all baptized by one Spirit into one body - whether Jews or Greeks, slave or free - and we were all given the one Spirit to drink.
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Content Is King

Non-Christian Content

The most important thing is to make people feel welcome. Never use Christian-jargon - it will scare off people who are not yet Christians. Write in a style that suits everyone - don’t preach at your visitors

What might non-Christians be looking for when they visit your site?

Try to encourage your visitors to find out the answers to these questions.

  • What exactly is a Christian? Outline your beliefs in non-preachy, everyday language
  • What are the days and times of your meetings?
  • How do I get to your church or organisation?
  • Is there a map of, or directions to, the church?
  • Will I feel like an outsider if I visit you?
  • What facilities are there? (e.g. creche, refreshments)
  • Provide testimonies from your existing members – show what your church has done for them
  • Tell visitors what makes your church different
  • Show a few pictures of your church and its members – give potential visitors a ‘feel’ for the place
  • Pprovide contact details including your address, telephone number and email address

Web Content Resources

How to Write for the web by John Morkes and Jakob Nielsen

“Content is King” – Bill Gates, 1996. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

20 Quality Content Writing Tips For Web Pages

What Makes a Good Website

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