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 Content
Tips
How do you write good web content?
Make your copy easy to read!
- Use short paragraphs – four sentences max.
- Use short sentences – twelve words on average.
- Delete unnecessary words.
- Avoid jargon and gobbledygook.
- Avoid the passive tense.
- Avoid needless repetition.
- Address your web visitors directly—use the word 'you'.
- Shorten your text.
- Don’t put information aimed at different audiences
on one page.
- Provide both basic information and links to more detailed
information for your organisation members.
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